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 What is Direct Marketing?

Direct marketing is an interactive system of marketing designed to affect a measurable response and/or transaction. It uses any media that has direct link with customers/perspective customers. Direct marketing requires use of database and can be measured in costs and results.

Difference between Advertising and Direct marketing :

Advertising                                          Direct Marketing

Mass                                                       Targeted
Competative Attention                     Selective Attention
Breadth                                                 Depth
Remember                                           Respond
Impression                                          Decision
Pay for everyone                               Pay for Targets

Its mainly about attitude shift ,
    
    From : " I have a mass of customers."
    To : " I have a personal relationship"

Tools used by us for Direct Marketing are :

>  Direct Mailing
>  Door Hangars
>  Brochures
>  Pamplets
>  Personalised E - Mail
>  Internet Banner Ads
>  Billboards
>  Transit Boards


With us direct marketing is very simple :

     " Get the right message    
        to the right people
            at the right time "
 
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